Weaponized Technology
Most
IT organizations implement technologies but few of those organizations
actually package technology for maximum, targeted use. Weaponizing
technology is about developing a technology, packaging that technology and
targeting it for maximum effect to the solution of a business problem. |
Technology
is most effective when it is targeted. Simply providing the business with an
erector set of technology parts is not sufficient. An omission of most IT
Departments is the inclusion of the marketing and sales activities that
surround the delivery of technology in an effective manner. That is,
understanding the corporate marketplace, understanding the corporate customer
and packaging the delivered technology to match those needs makes technology
significantly more effective in its application. |
|
This
concept of weaponizing technology is applicable to
any IT shop charged with the responsibility of supplying technology that
strategically aligns with the goals of the business. This approach of
integrating marketing and sales into the delivery of technology addresses the
traditional efficacy of technology. |
IT
organizations do a lot of R&D and Engineering but they do very little
Marketing and Sales. Marketing is defined as determining the needs of your
customers and subsequently packaging the solutions to appropriately fit those
needs. And Sales is defined as appropriately explaining the use of that
product to your customers and making sure the product is put to the appropriate
use. Sales also includes training and after sales support. |
Tyrone
R. Smith Ph.D. |